~WE BELIEVE~


indie agencies that are simply smaller versions of the big agencies the leaders left—will quickly face the same problems the big agencies are CURRENTLY facing.

They’re bloated. They have duplicate roles as their clients. They move slow and are super expensive. we skip that because we combine creative & production. This way, we can own the entire process from CREATIVE STRATEGY to the delivery of assets,  versus charging clients to pay for an outside production company that overcharges for everything and takes forever to get to a single spot.


Creatives should speak Marketing funnels and own the entire production process.

If you want to change perception, get awareness and sell product, a big expensive manifesto commercial isn’t going to do it. (Unless you run it on the super bowl.) No matter what your agency says. Modern agencies have to understand how to make content that works from top funnel awareness all the way down to low funnel conversion. You have to know what each section in the funnel needs to do and what content works best to do it.

the days of forcing one :30 second spot through your entire media plan and hoping it works—are gone forever.

We’ve learned that For the amount of money you pay for a single commercial from your bigger agency, you should be getting a marketing funnel full of content that moves your consumer from awareness through conversion. (Want to see an example? Check out what we recently did for Skyscanner.)

 

You should have access to the top agency talent, without paying top agency fees.
AGENCIES ARE LAYING OFF THEIR BEST PEOPLE TO SAVE A BUCK. (DOn’t believe us? Check out linkedin.) IT’S LEAVING SO MANY AGENCIES WITH Inexperienced TALENT LEADING very JUNIOR TALENT. AND THOSE ALL-STARS THAT GOT LAID OFF? WE KNOW THEM. AND WE ADD THEM TO PROJECTS REGULARLY. SO IF YOU WANT TO get to a great idea quickLY, then make it. Then make another. And another. WITHOUT PAYING MASSIVE AGENCY MARKUPS AND RATE CARDS…let’s chat. What harm can come from a chat, right?

You need AN aLL-STAR crew that’ll work with your team,
not charge you to replace it.
So, If you're looking for a crew that will plug into your business and work with your teams to help figure out the story your brand needs to tell, then make the content to tell it—let’s freaking do this.