Little rules if you want to get big results.

.01

Be disruptive or get ignored.

Credit Karma wanted to teach millennials how important having credit is, so instead of doing their usual DRTV campaign, we created a new kind of spokesman a man that represented the jargon and confusion Credit Card companies use to get people not to read the fine print. This campaign disrupted CK’s usual marketing efforts and was a huge success for the brand.

DONOTGOTOCREDITKARMADOTCOM.COM

Confusion built his own site that was an easter egg from our TV campaign. The site was filled with all kinds of ridiculousness. All content on this site led visitors back to CreditKarma.com. Our site went viral with NO Paid media and became one of the most popular sites in North America.

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.02

Make fast and stay relevant.

When covid hit, we were moving into production on an awareness campaign for lendio. We quickly pivoted and made the “courage” campaign for them. From start to finish, one week.

.03

A big idea can make up for a little budget.

we helped BK give FANS A NEW WAY TO wake up with the king on the cheap.

.04

Craft is always king.

A great idea lives or dies with how you produce it. So we make sure whether it’s lighting, art direction, design or crafting every word of dialogue, everything our crews touch is crafted to the best of our ability. Then re-crafted to be better.

Our little crew made all of this work and more at some of the biggest and best agencies in the world. #humblebrag

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